Fashion News
1.9.2008
ORSAY in support of the feminine personality
ORSAY has chosen to support femininity and launched a new campaign entitled “Thank God I’m a woman!” focusing on a strong, modern woman who is satisfied with her life and aware of her own potential. The new slogan "Thank God I’m a woman!” is key to the feminine - sensuous and valuable - world with which all customers of ORSAY can identify.
The main idea behind this campaign is “I’m glad to be a woman” and this will be reflected in the image of a dynamic and honest young woman who is who she says she is, and who remains so under any circumstances. A teenager, an uncritical follower of the latest fashions has grown up to be a woman who knows what she wants and knows how to express herself with her individual style, independently choosing her own path.
The very feminine clothes by ORSAY are made for women who are comfortable with themselves and who think every day: “Thank God I’m a woman!”.
